DeWALT is one of the world’s leading power tool brands, producing a wide range of tools, machines, and gear for professional construction workers. Known for their tagline, “GUARANTEED TOUGH,” DeWALT emphasizes durability and quality, ensuring their gear is built to last. In addition to their core product lines, DeWALT licenses their brand to various companies around the globe, allowing these licensees to produce products under the DeWALT name. LITSTILL collaborates with DeWALT’s in-house brand team to ensure that all licensed products meet the brand’s high standards and strict guidelines.
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With DeWALT’s global network of licensees, maintaining consistent brand quality across a wide array of products is an ongoing challenge. LITSTILL plays a crucial role in overseeing the creative output of each licensee, ensuring that all content—from packaging design and product photography to marketing materials—adheres to DeWALT’s “GUARANTEED TOUGH” ethos. Our approach focuses on close collaboration with DeWALT’s core brand team, guiding licensees through the process of meeting brand requirements while delivering high-quality content that matches DeWALT’s brand identity.
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LITSTILL continues to produce a wide range of content for DeWALT licensees, including packaging design, product photography, video commercials, instructional videos, advertising content, and trade show stand designs. By ensuring that all materials are brand-approved and market-ready, we help licensees successfully launch their products under the trusted DeWALT name. This ongoing partnership with DeWALT reinforces brand consistency across all channels and supports their position as a global leader in the power tools industry.
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