Ever finished a video shoot only to realize you have zero photos for your website, social media, or video thumbnails? You’re not alone. Many creators and brands make the mistake of focusing solely on video, only to scramble for quality still images afterward. But this doesn’t have to happen—because shooting video and photo together is a no-brainer.
Video is king when it comes to engagement. It captures attention, tells a story, and keeps audiences watching. But photos? They drive sales.
Think about it: when a potential customer clicks on your video ad, where do they go next? Usually, to a landing page, a product page, or a social feed. If they land on a page with visuals that don’t match the video they just watched—or worse, no compelling images at all—their trust diminishes. Consistent visuals reinforce credibility and confidence, making them more likely to convert.
Studies have shown that landing pages with relevant, high-quality images see higher conversion rates than those without. This is because strong visuals create a seamless experience, making the brand feel more professional and trustworthy.
When your videos and photos align, your brand looks polished and intentional. Here’s how shooting both together benefits your content strategy:
1. Brand Consistency – Your website, social media, and ads will have a unified look, strengthening brand recognition.
2. Efficiency – You save time and money by capturing everything in one session rather than organizing separate shoots.
3. Versatility – Photos give you more content for blog posts, email campaigns, digital ads, and promotional materials.
4. Better Performance on Different Platforms – While videos work best on platforms like YouTube and TikTok, still images are crucial for Instagram posts, banners, and website visuals.
Some may argue that they can simply take screenshots from their video footage. While this can work in a pinch, it’s not a professional solution. Screenshots from video often lack the sharpness, resolution, and composition needed for high-quality marketing materials. A dedicated photographer ensures you get crisp, properly lit images that match your video’s style and feel.
At LITSTILL, we don’t just create content—we maximize it. Our team ensures that every shoot delivers both high-quality video and stunning photography, so you have everything you need for your marketing strategy. No more scrambling for thumbnails, no more mismatched visuals—just content that works together seamlessly.
If you want to get the most out of your next production, let’s talk. Contact us today to elevate your brand with a cohesive video and photo strategy.
