DeWALT, a globally recognized leader in power tools and woodworking accessories, needed a high-quality commercial and product photography for their Worktop Jigs and Pocket Hole Jigs. The goal was to showcase these tools in action while clearly communicating their features, durability, and ease of use to professional tradespeople. LITSTILL was tasked with developing a compelling video commercial, a detailed product photography shot list, and executing the production across multiple locations.
LITSTILL began by conceptualizing a dynamic video that would highlight the precision and efficiency of DeWALT’s jigs. We sketched out a full shot list for product photography to ensure every angle and feature was captured with clarity. The production took place across two locations—one in the UK and another in the Netherlands—to create a versatile and localized campaign. By blending live-action demonstrations with carefully crafted infographics, we ensured that the final assets clearly conveyed the jigs’ functionality and benefits.
After filming in both locations, LITSTILL handled the entire post-production process, including editing the commercial, refining product photography, and integrating infographics for enhanced clarity. The final video and imagery provided DeWALT with a powerful marketing tool that effectively communicates the worktop jigs’ capabilities. The content is now being used across various platforms, reinforcing DeWALT’s reputation for precision-engineered tools built for professionals.
